Case study: Pinterest marketing drives consistent increase in website traffic

Case study: Pinterest marketing drives consistent increase in website traffic

Pinterest marketing

For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by sourcing great content, spotting trends, converting visitors to Pinterest followers and scheduling pins for peak times.

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Sourcing great content

Great pins start with great content. Ahalogy optimized the brand’s existing content and ideas with our tools to produce more repins. By creating rectangular, high-resolution pins with text overlays, the team quickly grew Pinterest-driven web traffic.

Pin by Ahalogy on Ahalogy Mobile   Pinterest

Spotting trends

Ahalogy learned that themes on Pinterest start trending early. For example, Thanksgiving pins start becoming popular in October, rather than the week leading up to the holiday. The campaign capitalized on this to optimally schedule pins on an editorial calendar.

Converting visitors to Pinterest followers

The campaign’s branded engagements greeted visitors on the brand’s website and drove both interaction and conversion to Pinterest followers, client web traffic.

Scheduling pins

Machine-learning algorithms looked at a dozen factors relating to the brand’s audience to ensure its pins went out at the right time. These algorithms constantly monitored pin performance, learning and adapting for the brand in order to maximize traffic growth and minimize brand effort.

PinterestScheduling

In the first week of using Ahalogy, the brand’s traffic from its Pinterest account doubled. In the second week, it tripled. At the end of the program, the campaign saw a consistent six time increase during a time when web traffic to the brand web site typically decreases. Get the entire case study from Ahalogy.

  • Anette Cecilie

    Thanks for mentioning this, Andre! I’m currently trying to find a new strategy to attract more followers to my Pinterest page and noticed that writing on pictures the title of my article engages more repins and new followers. I entered my email because I want to get my hands on the case study as soon as possible.

    • http://socialmarketingfella.com/ Andre F. Bourque

      Great!