Research

Research

Previously thought to be above the fray when it comes to ad fraud, it was discovered that a large percentage of it occurred on premium publisher sites, according to a comprehensive study by the Association of National Advertisers, focusing heavily on bot traffic.

At current rates, online ad fraud will cost display and video advertisers more than $6 billion next year in frittered away spending.

Technorati op-ed by David Howell To deliver unified and efficient responses across social media networks corporations must ensure their internal structures support this goal. Take...

If you want to market to the millennial generation and target them for your products or services, then there's one thing you should do: never stop trying to learn more about them

Brands are starting to put money in content with the highest consumer trust – blogs and influencers – but their spend isn’t matching the...

Are you producing enough video? If you want to get your product or service in front of consumers these days, you may want to...

Consumers say product reviews and blog mentions are the top factors in ultimately influencing what electronics purchases they make. As far as the most overall...

Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's...