Research

Research

Inbound marketing Cloud security provider FortyCloud's online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses...

Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the...

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today's marketers are...

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy....

“How can we deliver an optimized online experience for end users that establishes trust in our brand and strengthens customer loyalty?”, Peer1 Hosting's new...

Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70% of Global 2000 organizations will have at least one 'gamified' application....

Technorati op-ed by David Howell To deliver unified and efficient responses across social media networks corporations must ensure their internal structures support this goal. Take...

According to Princeton researchers, social networks spread, then disappear  According to new research from Princeton, which compared the ”adoption and abandonment dynamics” of social networks by...

Sometimes in business you can find out facts that change the way you look at things. It was just such an occasion that led the team at EngageSciences to realize that social marketing to date has viewed word of mouth marketing the wrong way. Brands have fundamentally missed the value in their social media followings.