Copyblogger’s Brian Clark talks Copywriting vs. Content Marketing

Copyblogger’s Brian Clark talks Copywriting vs. Content Marketing

Photo of Brian Clark by Michael Dorausch.

SBI_640This week’s guest is Brian Clark of Copyblogger. Brian is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media.

Brian is one of the most referenced influencers on the interwebs and he and Copyblogger has been featured in about 1000 books.

In this episode, we ask Brian …

  • Copywriting has been around for a long time… you’ve done a great job translating that into the online world. For our audience, how would you define copywriting vs. content marketing?
  • How did Young Brian Clark get his start in copywriting and then how did you make that transition into social media?
  • What types of content mediums have you seem to be the most successful?
  • Are certain mediums most successful in specific situations or in specific stages of the buying cycle?
  • How do you build an audience that builds your business?
  • What are your thoughts about sponsored content?
  • What are the most succesful ways to monetize conntent?
  • What is the target audience for copyblogger?
  • What is the biggest content marketing mistake made by small and medium-sized businesses?
  • How do you captivate the on-the-go audience?
  • What aspects of content strategy has been affected by the rapid growth of mobile usage?
  • At a CXO level – what are the best practices and how do you recommend getting buy-in from the C-Suite?
  • How do you create content that converts?
  • What are your thoughts on ‘newsjacking’? Is it smart or is it opportunistic?
  • What are a few tips for marketers to become better writers?
  • Any tips for a marketer with writers block? How do they break through?
  • What is your biggest pet peeve with all the content trends/fads you see out there?
  • Top tips for syndicating content?
  • What kind of research should a marketer do to make sure they are creating content for their intended audience?
  • What is the best way to scale a content team? And what are the perfect roles in a perfect little content team?
  • Copyblogger has now created some epic tools. Your Scribe tool and your Premise tools are pretty useful, StudioPress and Synthesis WordPress hosting, care to share what some of your tools do?
  • What are some of the content marketing trends that your noticing for 2014?
  • Final Question: What are some of your all-time favorite pieces of content?

Travis Wright is a Digital Disrupter, Interactive Awesomeizer, Technology Blogger, Stand-up Comic & Marketing Consultant. As a journalism major in college and sports editor on his high school newspaper staff, he has always loved writing and sharing resources, "strategery", opinions & random hilarity along with the occasional sport or political rant. Follow him on Twitter: @teedubya or connect with him on Linkedin: Travis Wright.