Complete Idiot's Guide to LinkedIn Marketing - Jason Baudendistel
Even though my column focuses on the convergence of entertainment and technology, many of the tools used on the Internet--especially social media--have universal application. So, what works for the entertainment industry, works for all industries...and I'm not a big fan of Facebook. But I am I big fan of LinkedIn.
And even though there is this incredible pressure to have profiles on these social media platforms, how to make them actually work for you is an art and science. Jason doesn't hype his book as secrets to this or that, or you too can be a millionaire in just 3 weeks if you buy his book. It's just a practical guide, a how to on how to use LinkedIn and make it work for you.
Every social media platform has its hype like having 100s of 1000s of likes, fans, connections and followers. It's really like high school, a silly contest to see who's the most popular. But with LinkedIn, you can actually pinpoint the connections you make, connections that actually help your career, business, network or project.
Some of the sub-titles in Jason's book are "Spreading Yourself Too Thin," "Not Being Visible," "Sending Mixed Signals." Creating a profile on LinkedIn is not easy. There's a ton of stuff you can do along with a slew of apps. I never knew about LinkedIn's "Signal" feature until I read Jason's book.
"Not Having a LinkedIn Marketing Strategy" clues you in to the fact that slapping up a profile and hoping people find you is not how things work. Putting yourself "out there" takes work. Using SEO techniques is just as important for your profile as it is for your website. The Internet is not as much about what you say as it is the keywords you use to say it.Continued on the next page