Complete Idiot's Guide to LinkedIn Marketing - Jason Baudendistel - Page 2
I've started many discussions on LinkedIn, and admittedly, most of them bit the cyber-dust. However, a couple of discussions enjoyed literally 100s of posts, and I made quite a few connections. I will go so far as to say you are only as good as your connections.
I don't know, I suppose some people like Facebook, others like Twitter, and blah, blah...a matter of preference. But, these platforms are assuredly quite distinct from each other. What I like about LinkedIn is the emphasis on professionalism. How you present yourself and what you say in discussions is a mark of who you are professionally. When Jason talks about creating your own group--a group that has rules--this is not done to chit chat. And, there are ways to generate leads and market yourself without flagrant promotion. In fact, every group on LinkedIn has a promotions tab and learning how to use it will go a long way towards preventing you from being labeled as "spam."
I like his discussion on "Thought Leadership," where contributing and sharing information on a specific subject or company contributes to the overall mindshare. Using advanced features like "Status Updates," "LinkedIn Answers" and "Recommendations" can really help cross-pollinate from one industry to another, sort of a "Systems theory" approach.
There's a new interview with Jason on BlogTalkRadio.
The Complete Idiots Guide To LinkedIn marketing is a real easy read and $19.99 is well spent. Here's the plug Jason features on his site about the book:
"Are you looking for a new job? Wanting to find new leads? Looking to grow a new business? Looking for a business partner? Are you trying to brand your business? Learn how to generate leads, increase traffic or find a job with LinkedIn as your marketing tool. The Complete Idiot's Guide To LinkedIn Marketing has alot of great info on how to grow or start a small business and market it on LinkedIn as well as great strategies for job searching through LinkedIn."