Digital Hollywood Spring - Interview With Moving Interactive President and Founder Howard Tiersky And Application Review
Recently, I attended the Digital Hollywood Spring conference in Marina del Rey, California. While there, I had the opportunity to speak with the President & Founder of Moving Interactive, Howard Tiersky. A long time media and entertainment executive who previously worked at Capgemini, a global consulting firm where he led the company's digital media capabilities. He, also, is a teacher at New York University, and is a regular speaker at industry events.
Moving Interactive is a company that does marketing for entertainment and leisure companies, and helps them find ways to maximize opportunities in media. Their web-site adds this:
Moving Interactive partners with leading media, entertainment, and hospitality brands to create new business capabilities that maximize the opportunities of the digital age. The evolution to a digital industry is the largest transformation the media world has seen in decades – and the old rules and ways of launching new products no longer apply.
To address this critical need, a group of senior executives from the leading digital and innovation firms came together to craft a new approach to digital product development – one that is smart, nimble, insightful, and drives to meaningful and predictable business results.
"Our primary goal is to help companies identify opportunities," said Tiersky. "When we started, we were primarily focused on strategy and marketing for specific components of digital product. As time went by, we continued to encounter breakdowns in the process because of limitations of other companies servicing our clients. The more this happened, the more we realized we needed to manage all components."
Moving Interactive produces a bevvy of products for the their customers. This includes things like:
-Web & Mobile Based Ads
-E-Commerce solutionsContinued on the next page