Dollywood without Dolly is like a Boomsday without a Boom
An estimated 400,000 visitors to the Nation's largest fireworks display might not care if Dolly won't be there. I, on the other hand, don't get it.
Boomsday is a 26 year old annual event at Dollywood, and Dolly says this year folks are supposed to keep an eye to the sky for a really big secret. Meanwhile, Dolly will be off on her 2011 Better Day World Tour and won't be at the event.
When you're as well loved, popular, rich and famous as Dolly Parton, it's not easy criticizing her for a marketing blunder.
I mean, this is really being touted as a major event. The tagline on the Dollywood site is: "Starting in march 2012...the sky is not the limit."
What is the Dolly-world does that mean? I suspect it might have something to do with the 2nd coming of Christ from the sound of it.
Entertainment headlines get filled with alot of silly fodder, something I generally try to avoid, as my column focuses on technology and entertainment and not gossip. You know, like Adam Levine flipping the finger at the recent MTV Music Video Awards and accusing MTV of not caring about music.
But marketing is an even bigger thing than it's ever been in entertainment with social media and mobile marketing all the rage. So I am not distraught, but curious, as to why Dolly will fill the press with such a major announcement and not be around to back it up on the day this alleged secret--whatever it is--will be revealed.
No one is better at branding an image than Dolly. Combined with mesmerizing charm, prolific songwriting, a unique singing voice and an uninhibited use of certain physical attributes, she's not only one of country's biggest stars but also the proprietress of one of the most successful waterparks in the US.
Maybe I shouldn't call it a silly headline. A whole lotta people plan on a whole lotta fun and entertainment this coming Labor Day. If Dollywood ain't enough, the list of activities and events across Tennessee and throughout the south certainly contribute to celebrating summer's end.
From civil War enactments to the world's largest peanut boil festival, whatever secret Dolly has planned had better be bigger than a butterbean festival or mules marching across Lookout Mountain.
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