Feature: Convergence In Entertainment

Embark Music Breaks New Ground in Future of EDM

Author: Jerry Flattum
Published: March 29, 2013 at 7:58 am

Derek Lefholz of Embark Music, a full scale music production hub, knows what's happening in the growth of EDM (Electronic Dance Music) from underground to Mainstream. EDM started out by DJ's mixing high energy beats in their bedrooms. It generated a whole new revenue stream. Acts like Skrillex ( 2012 multi-Grammy winner), Swedish House Mafia, Tiesto and many others have become big stars. Tommy Sunshine predicts "an amazing year for EDM and the emerging culture around it" in a recent Huffington Post article.

1)  It appears Embark provides music services across the full visual spectrum, from licensing music for film, TV, game, etc., to creating original soundtracks as well. Would you say you're a one-stop shop? In fact, are you not a full scale music production facility?

Yes, we are a one-stop shop for all the music we represent. At Embark Music we provide a lot of custom work in a boutique fashion, meaning we have the complete master and publishing rights for all the music we produce and/or represent. Primarily we focus on Music Production, Music Supervision & Sound Design, with an emphasis on Electronic Music Production, particularly Remixes in the genres of EDM and House, Deep House, Dub, Chill, Drum and Bass and Trance sub-genres.

We also represent composers who create all styles of scoring, such as cinematic composition for films, commercials, television, etc., and bands in the genres of Pop, Reggae, Rock and Blues. My brother Dustin and I compose Electronic Music Composition for Film, TV and Commercials as well.

2)  Talk about the kind of success you had at the Hollywood in Media Awards in 2011.

We were double nominated for Best Dance Song in a remix of "Beautiful Disaster," by Hash Headz, which is Dustin's and my remixing and production moniker. The song was entitled "Beautiful Disaster (Hash Headz Remix)" for the Indie artist Kady Z.  Also, an original Trance song, "The Fly," by DegreeZero (a.k.a. Derek), was nominated for Best Techno/Electronic Song.

3)  What's the current state of EDM?

Strong. We can look at the Winter Music Conference that takes place in Miami. It used to be a three day conference and event and has now grown into a full on week long celebration of EDM.  This year it was coined as Miami Music Week, which included the double weekend, 15 year anniversary of Ultra Music Festival. Over 10 million people viewed the live streams on YouTube's UMFTV alone, coupled with the hundreds of thousands of people who descended on Miami. 

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