Feature: Convergence In Entertainment

Kickstarter Kickin' and RocketHub Flyin' at SXSW 2012

Author: Jerry Flattum
Published: March 11, 2012 at 5:18 am

If there's anything new music needs it's money to figure out how to make money in the Digital Age. With Kickstarter and Rockethub setting up shop at SXSW 2012 this year, there's a whole new way of raising money without selling your soul.

SXSW 2012 is already in full gear. Estimates for attendance are in the 20K range. It's all about new music, new apps, new media and whatever else the entertainment horizon has to offer.

SXSW 2012 Schedule

Interactive: March 9–13
Film: March 9–17
Music: March 13–18

It's ironic that with social media all the rage, the best way to meet the people you need to meet is face-to-face. Some things don't change. Sometimes I wonder just how effective Facebook really is when it comes to finding new "friends." Are there really a billion on Facebook? Is anyone really connecting? That's another story.

There's just something about meeting someone in the flesh that makes it real. Online you never really know who you're talking to, not that we can't hide who we really are physical or digital.

But, it's not what you have to hide but what you have to give. Kickstarter funded 33 films for SXSW this year. Sundance saw 17 films (there's some overlap between the two events). And if it's not the films that are getting funded, it's the sorely needed transportation and promotional materials as well. Word is Kickstarter, according to one of the founders, Yancey Strickler, will distribute $150 million to user projects in 2012, $4 million above NEA's $146 million budget. What's that tell ya.

RocketHub's panel features founder Brian Meece, Ariel Hyatt of Ariel Publicity, Kevin Breuner with CD Baby, Eleanor Whitney from New York Foundation for The Arts, and Billy Zero from the Grammy's.  RocketHub's other 2 founders are Jed Cohen, and Vladimir Vukicevic. These guys, along with Kickstarter and all the other new crowdsourcing sites springing up, are changing the way artists (and entrepreneurs) are doing business. What better way to raise the captial you need for a recording or other art project without being owned by a "sugar daddy" than to share wealth with fans. crowdfunding really is, as the Rockethub site claims, "the new path to creative empowerment."

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Article Author: Jerry Flattum

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