Mobile Marketing for the Music Industry
In the video below, Textingly promotes itself as a solution for small business by using texting as a way to get more customers.
A band is a small business. The only difference is that a doughnut shop wants to build a customer base. A band wants to build a fanbase. Whatever...it's just semantics. The idea is to build a following, whether you're trying to sell a song, a doughnut, or a battleship. OK, battleship is pushing it.
Another mobile texting service, The Mobile Experience, addresses the music industry directly. Texting is only one of a number of mobile marketing services bands, singers and songwriters can use to promote:
- Mobile Text Marketing
- Mobile Database Development
- Send out Mobile Text Alerts
- Tour Sponsorship Platforms
- Content Distribution
- I-Phone Apps
- Text Blasts
- Song and Ring Tone Downloads
- Videos on Cell Phone
- Revenue Producing Programs
I couldn't find a video by Mobil Experience to download, but there is one on their site.
Self-promotion for the Indie Music Scene is beginning to get quite sophisticated. Well, it's not just unsigned bands and artists out to build a following. Katy Perry's on Facebook and Lady Gaga is on Twitter. Bruce Springsteen has a "Born In the USA" group on LinkedIn, although, Bruce is nowhere to be found.
Everyday a new mp3 upload site is born, and already there are literally 100s of them. Obviously a list here would be obnoxiously long, although I'm sure artists and bands would love to get their hands on such a list without having to scrounge around the Net compiling the list themselves. OK...I'm working on it. I use Diigo to capture some of my bookmarks and the rest I manually download to my own library of folders.
Used to be a band was told, "Ya gotta have a website." Well, now you need to turn your website into an app and make it downloadable to any smartphone.
ReverbNation is one of several sites offering a digital press kit--now known by it's acronym: DPK. The tag line reads,
"The slickest digital press kit available on the web."
Actually, I came up with my own gimmick. Like Gypsy Rose Lee's mother says in the musical, Gypsy:
"Ya Gotta have a gimmick."Continued on the next page