Feature: Convergence In Entertainment

Musician Endorsements Synergize NAMM Sales

Author: Jerry Flattum
Published: January 28, 2013 at 8:46 pm

(Stevie Wonder & Bernadette Bascom at NAMM 2013)

It's easy to say musician endorsements are the heartbeat of NAMM. In Anaheim on Jan 24-27, NAMM proves itself the biggest show in town and most certainly one of the most important conference/conventions in the music biz. But fans didn't necessarily come to play instruments. They came to meet those who did, affectionately known as...musicians.

There were some pretty big names at NAMM, starting with Elton John, and his endorsement of Yamaha. If Elton buys a Yamaha piano, you can damn well bet anyone will. Well, the exception is that professional musicians do have their preferences. The music instrument game is not necessarily won on the basis of who's the best. More so, it's about matching the peculiar and highly individualistic preferences of musicians and their styles.

(Brian Wilson - Photo by David Livingston/Getty Images)

Some of the biggest brand names are names of musicians like Les Paul and Zildjian,  At nearly 400 years old, Zildjian is one of the oldest companies in the world, founded by Avedis Zildjian, who passed the company first to his son, Armand, then his daughters, Craigie and Debbie.

Getting the right tone for a guitarist is just as important as writing a hit song. Many drummers are devoted to a single kit. The feel of horn's valves makes all the difference in fluidity. And so it goes for any kind of musician. These differences and preferences are as subtle as the curvature of a guitar pick or how the reed of a woodwind feels in the mouth. Color, shape, size and dozens of other variables influence feel and style.

Big name players at NAMM include Tommy Thayer (KISS)with his new signature Epiphone Les Paul,  Other appearances: Animals As Leaders, Periphery, Frank Gambale, Mike Inez (Alice In Chains), Fieldy (Korn), Alex Skolnick, Billy Sheehan, Frank Bello (Anthrax), Rocco Prestia (Tower Of Power), Neal Schon (Journey), Willie Adler (Lamb Of God), Stephen Carpenter (Deftones), Rusty Cooley, Victor Wooten, Brent Mason, Brendon Small (Dethklok), and Chris Squire (Yes), Tower Of Power, members from The Motels, Three Dog Night, Blue Oyster Cult, Iron Maiden, Asia, Yes, Bad Company, Quiet Riot, The Living Legends Jam (with band members from The Eagles, Black Sabbath, and Fleetwood Mac, among others), and CTA (California Transit Authority) rocked the Grand Plaza.

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