Feature: Convergence In Entertainment

New MBA in the Music Industry Promises to Meet Music Industry Challenges in the 21st Century

Author: Jerry Flattum
Published: May 07, 2012 at 5:54 am

Following is an Interview with Helen Gammons, Program Director for the new MBA in the Music Industry, Henley Business School, London, England.   

(See video at end of interview)

In the New Millennium, the music industry calls for new leadership. Both labels and Indie artists are scrambling for new ways of generating income, requiring new business models and innovative approaches in the bridge from the analog to digital realms.

True, the new MBA is more business related and not necessarily "artistic or creative" based, with the exception of the business becoming more attuned to the management of creativity. Many schools in recent years such as Full Sail and Berklee have begun offering music industry-based degrees never before available. It's no longer unusual for business and creative types to "crossover" the creative and business domains. Legends like Mike Curb and Herb Albert (Head of A&M), who once seemed like rogue elephants in achieving both artistic and business success, paved the way to what will now become an increasingly commonplace duality in a complex global industry. Both artists and managers are faced with the need for technological savvy and proficiency and an ability to navigate a drastically changing global music business landscape.

JF: Speaking of vision:

Helen: I'm asking the industry to buy into my vision and looking to change the culture so the very best the industry offers now reaches out to harness a skillet mix combining creativity, innovation entrepreneurship and best business practice. We have so much to learn from each other and from other industries as well.

JF: The new Henley School of Business MBA in the Music Industry is clearly unique. What prompted you to focus an MBA program on the music industry? Did the shifts within the industry as a result of the Digital Age inspire you? Why Henley? Do you think Harvard, Yale or other business schools will follow suit or wait and see what the results will be via Henley?

Helen: I completed my own MBA in 2003 part time while running and developing various businesses. It provided me with the tools, confidence and a much bigger business landscape to look far beyond what we were doing at that time. Not only has it continued to have a profound effect on my business skills but it ignited my interests in research and reading and I found myself being drawn into education.

I was asked to give a few guest lectures and enjoyed the experience so much that apart from running my businesses I then started to lecture once a week and this work grew organically over a period of eight years resulting in becoming the Head of the Business School at the Academy of Contemporary Music in Guildford, England.

Continued on the next page

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Article Author: Jerry Flattum

Performer/Songwriter & Writer

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