Radio Wars Of Limbaugh And Huckabee - The Pro Vs. The Opportunist - Page 4
The less-strident Huckabee approach arises both from his experience as a long-serving governor in a Democratic-leaning state and from Huckabee’s famously genial temperament. “I have to believe that there are people who are highly opinionated but who actually find it informative and engaging to find out what the other side is thinking,” he says. “And not through a shouting match, but through an adult-level, civil conversation.”
Huckabee explains his appeal as driven by his choice of topic. “I want to do a show that has politics. But I don’t want a 100 percent political show.” It’s also a matter of tone and style. Limbaugh’s lascivious “joke” about wishing to see a Sandra Fluke sex tape was only the latest in a career of demeaning and prurient remarks. Only a few days beforehand, Huckabee was sitting down with Meryl Streep for a warm and easy talk before a studio audience.
Rush Limbaugh won’t vanish from the radio of course. But the overpriced Limbaugh program is highly vulnerable to economic shocks. “If just one station in a top-20 market replaces Limbaugh with Huckabee, it’ll be an earthquake,” remarks a veteran of the radio business.
And you can already hear the first tremors.
David Frum and his "establishment media" friends have it all wishfully wrong - Huckabee will end up a lot like a Geraldo Rivera (UN-listenable), in that, he will pose to be an alternative in the arena of Conservative talk radio, but to be frank, these folks care for opinion that has red meat on the bone, where Huckabee has already admitted to a path of failure through its slogan “more conversation; less confrontation.”
Prediction: Huckabee's milktoast Moderate political policy approach will, by default, increase Rush Limbaugh's (strong Conservative analysis approach) TSL: time spent listening.