SimulTV Integrates Second Screen Experience on One Screen
As Facebook furthers its mobile strategy, now by adding the ability to use hashtags, questions about whether the platform is designed for real-time interaction the way something like Twitter or even Instagram is has those on both sides curious and anxious for the rollout and it's implications, particularly as the market for real-time advertising dollars are concerned. But according to Mashable, Facebook's hashtags are currently not open to advertising, or at least not yet. But the reality is that regardless of Facebook, “95% of live TV conversation currently happens on Twitter,” according to company sources.
But what isn't debatable is the fact that more and more people are turning to mobile devices, second-screen devices so to speak, to augment their television viewing experience (whether it's Twitter or soon to be Facebook), and savvy marketers are taking notice.
With the increased penetration of smartphones, Nielsen survey results note that, "88% of tablet owners and 86% of smartphone owners in the U.S. use their device while watching TV at least once a month, with roughly half of both groups doing the two-screen juggling act on a daily basis."
The 'juggling act' as it's called by Nielsen is what company SimulTV hopes to help, and even solve by allowing people to tweet, even chat in 'Google Hangouts' style video chat-rooms with friends, family or coworkers among other things, while watching TV programs. Essentially getting the entire second-screen experience, but without the need for a secondary device. The service is currently available in open-beta at http://www.simultv.com/ and slated for general release sometime this summer.
"If you're using two screens, you have to take your eyes off the football game or reality show you're watching and go to your second screen when you want to complain about a penalty or celebrate with your friends when your favorite contestant wins the game," notes Steve Turner, founder and president of SimulTV. "That means you are either watching or interacting, but not doing both."
At the time of launch, SimulTV will offer more than 100 channels and over 5,000 video on demand titles. Also noted is the fact that at least 12 of those channels will be SimulTV exclusives dedicated to content such as music videos, film noir, cartoons, family films, and international sports in addition to TV shopping pioneer, The Home Shopping Network. There will also be a library of VOD titles rolled out at launch initially focused on U.S. titles, with Spanish, Asian, anime, and other Tier 1 international VOD content following after.Continued on the next page