Getting Star Power to Support Your Non-Profit
Celebrities are always throwing their personal brands (and often bank accounts) behind the causes that they are passionate about. Once a cause has celebrity power supporting it, the sky is typically the limit for the promotion it can receive.
However, what if you're managing a nonprofit and don't have the star power that others have? How can you drive enough support in order to meet the needs of those you are serving and get enough attention that a celebrity may put their fingerprints on your efforts?
It's not easy, but here are some suggestions.
Start by building the profile of someone that you may want to partner with. Do you need a male or female celebrity? Should they be a professional athlete or a celebrity chef? Should they be international or local? What does their personal brand stand for and how does it match up with your nonprofit's mission?
Once you start to build out the profile, it's time to get to work.
Start with social media channels. Ask your colleagues, friends and family which celebrities come to mind that they think would be a great spokesperson for your nonprofit. Cut that list down based on the attributes you established when you started this project.
Once you have your target list, you have to get into the trenches. Do your homework. Follow these people on social media channels. Research who represents them and connect with them on social channels as well.
From there, I'd suggest building out your case for support. Since you've been following the celebrity online, you'll get a sense of what he or she is doing outside of their "day" job. Celebrities love to promote their community efforts because it makes them human and takes them out of that unreachable aura of stardom.
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