Interviews from the Edge: Olga Kay - Moosh Army Will Dominate
There's an assumption within the popular culture that, in order to be a social media success, particularly on sites like YouTube, you must go "viral." It's that kind of thinking that causes so many to give up quickly; an unrealistic expectation that success will come suddenly, and massively, or not at all. People expect that if they are brilliant, witty and creative they will immediately catch the attention of followers and the powers that be within a social media community. After a couple of months of hard work with barely any recognition most people decide that they're fighting a lost cause and close up shop, rather than rolling up their sleeves and settling in for a long-term work commitment.
As much as viral success may seem attractive, it is also fleeting if you haven't got what it takes to maintain it. And, as much as some people make social media and on-line success look easy--and fun--like it's all just play, the fact is, it's work. And just like any other kind of work, it takes time, effort and trial-by-fire to truly hone your craft, to get to the point where you can actually enjoy what you're doing with confidence.
And even then there are no guarantees. On social media sites like YouTube, where many creative people looking for a future in entertainment set up shop to showcase their talents, the competition can be tough. No matter how awesome you may think you are, how hard you've worked, your fate hinges entirely on gaining the recognition and approval of unknown others--and they can be a surly, demanding, fickle lot. For the most part.
OLGA KAY Interview - YouTube's Hottest Sensation - From Russia with Love
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So what does it take to reach the heights of celebrity on YouTube? I recently had an opportunity to speak with Olga Kay, one of YouTube's brightest rising stars and one who is actually translating her on-line, social media success into opportunities that stretch well out into the Interwebs and beyond. From foul-mouthed rants to the alter-ego personalities she becomes during her sketch comedies, Olga Kay has a wild charisma that even a computer monitor can't diminish. Her comedic talents have led to project work with Google, Wii and Ford. She's worked with Rogue TV and she can be seen in guest appearances on BlackboxTV and Disney's Take180.