Do You Speak Crowd? Film Funding for Mavericks - Page 3
Living on its own site is Artemis Eternal, a film in the making from Jessica Mae Stover who tells us, “This is the art of the possible.” Stover is a dedicated creative purist who says, “We are part of a free-running pack wherein no one owns anyone else and everyone chooses to be here to look, to focus, to dream, to act in the same direction.”
World-famous Luc Besson, known as a maverick filmmaker, recently set up a website asking fans to contribute to the screenplay and other elements for his next project. See the latest video here.
Besson suggests that we make a movie together. This is a platform for people who really like movies to be a part of it right from the beginning. When there is heart, intelligence, humor and emotion in a film and we feel it, then there is a chance that others feel it as well.”
A crowd funding conference by digitalfilmcamp.de, was hosted this week at the event location, HomeBase Lounge, a popular venue for professional tech and social media gatherings in Berlin, Germany.
Danae Ringleman, COO of IndieGoGo.com told Simon Chappuzeau and the crowd attending that, 20% of the people who donate are total strangers and find the project by browsing, but 80% already know the filmmaker or the project or have a relationship to the subject.”
What does this mean to those who would try to finance their projects this way? In order to be successful, it is imperative that every project understands their target audience and employs a viable marketing strategy along with the solicitation for funding.
Chappuzeau elaborates, Crowd Funding is very interesting from a business perspective, because it forces every project to think about their target audience and by so doing, develop a clear marketing and sales strategy. By the time you have listed your film on any of these sites, you are basically set to reach your target. It is business integration at it’s best.”
Chappuzeau insists that crowd funding is only a successful tool if you maintain a strong connection with your marketplace during the process. In the old world a filmmaker would get his project ready and hope that it would sell. This was a very risky model. In the world of crowd funding, a filmmaker quickly knows whether or not the project will be successful and either starts it or not. They have, as he puts it, a safety net.Continued on the next page