Netflix Dumps Qwickster
Maybe they ought to think of changing their name to Flopster. The online movie, streaming giant Netflix has decided to nix the new spinoff of their site Qwikster. Which really makes that SNL sketch I watched all more the hilarious. The company admits that they might have moved too fast when casting out the old school mail out DVD. Which by the way is what made them famous. Plus, they have way more selections on their DVD mail outs than they do on their streaming service.
The company openly admits it was a bad idea to take what was one simple site to satisfy all of your movie needs and moving it to two separate sites. The company blames the issue on moving too fast. I say they should just blame the issue on having a good idea. They do correctly credit the change to actually listening to the pissed off costumers.
Netflix says that they never began separating the company after their announcement on Sept. 18 . This came soon after the announcement that Netflix would spike the rate from $10 to $16 a month. That decision alone lost them an estimated 1 million subscribers, which in turn, caused a slight drop in their stock. So after thousands of angry customers leaving messages on the company website and social media sites, the company finally got the subtle hint to leave well alone. What ever happened to the adage: “The customer is always right”?
What I hope Netflix understands is that we have options. If they are going to make us go to a separate site for movies then it would be just as easy to go to our local RedBox or Hulu. Now, we can even get our newer releases from Apple. With all these other (and in some cases better) options, why would Netflix ever think about changing something that definitely was not broken? Netflix still has some hurdles (disputes with Disney Studios and Sony Pictures Entertainment) to get over if they are to win the web-ertainment powerhouse spot that they are in great peril of losing.