Review: Dabangg (2010) - Page 2
The name of “Zandu Balm”, an old established brand in India, figures in the lyrics of the number “Munni badnaam hui”. The manufacturers were not amused. They sued and settled out of court. However, this reference in the lyrics and the controversy has been credited as the reason for 35% more sales of that product in the relevant quarter. The manufacturer eventually produced advertisements around this theme.