Feature: Social Goodness

The Twilight Saga: Breaking Dawn Part 2 Breaks New Ground in Social Media

Author: George S. McQuade III
Published: November 15, 2012 at 5:42 am

 Robert Pattinson engages fans before turning around to media.

Normally when such blockbuster movies as Liongate’s The Twilight Saga: Breaking Dawn- Park 2 premieres, the movie stars eyes are all on the flashing cameras and TV crews in the press box on the red carpet. But on this big night (Nov. 12, 20212), at the Nokia Center L.A. Live Theater in downtown Los Angeles, stars like Kristen Stewart, Robert Pattinson, Taylor Lautner, Peter Facinelli and other celebs spent more time signing autographs and allowing fans to take their pictures more than the media. 

The U-shape setup is a trademark of Lionsgate’s style. Unlike The world famous Chinese Theatre in Hollywood, CA, where fans traditionally line up across the street on Hollywood Blvd.,  LA Live at Nokia Center in downtown LA allows the screaming fans to camp out for five days opposite of the media, but close enough for autographs and digital cameras.

The stars know too well they wouldn’t be where they are today without the fans. Social Media sites like Facebook, Twitter, Tumblr, Google+ and other social networks globally expose stars to a new fan base so when this epic finale premieres in London and Europe later this week, fans already know what to expect. The much anticipated teenage phenomenon film opens nationwide on Friday Nov. 16th.

Underneath all those screaming fans are shout outs from cameramen in the press box, “turnaround Kristen, over the shoulder Robert and look over here Taylor.” The advance of high speed access, smart phones, Ipads and other handheld devices has change the traditional style of covering celebrities at premiers. Fans first media second. The film and teenage phenomenon premiere attracted 2,000 fans.

This is the epic finale of novelist Stephenie Meyer's four best sellers and this is probably the most violent of the teenage phenomenon movie about the girl-vampire-werewolf love triangle. The worldwide blockbuster is sure to please obsessive fans, who spend a week just to get in the front row for an photo together with their idol stars. The fans are sure to love this mega hit that has made three actors overnight sensations. The last two adaptations of the book were actually split into projects “Breaking Dawn-Part 1 and this Friday “Break Dawn Part 2.” The both last year and this years hit was directed by Bill Condon, who is has mastered horror movies. This one is no different.

Continued on the next page

About this article

Profile image for gmcquade

Article Author: George S. McQuade III

George S. McQuade III is a national award-winning business, high tech, entertainment and social media writer based in Los Angeles. He has earned “Best Breaking News", Associated Press Managing Editors Assn, “Best News writing", Radio TV News Assn., …

George S. McQuade III's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share