Ultraviolet: Storing Movies in the Cloud for Viewing on any Device - Page 2
The hope of the studios is they can get people to start purchasing movies again if they can perfect a “buy once, watch from anywhere” climate for consumers.
The way it works is when you buy a DVD, you get a code with it to a website called “Flixter.” This is where you set up your digital locker, which is basically your bank account of movies. Once you’re signed-up, you can load an app or program on to your phone, tablet, or computer that lets you stream the movies.
Two issues they need to overcome for this to really take off are giving people the ability to store movies they already own on DVD in their lockers, and streaming the movies to their TVs via blu ray DVD players or set top cable boxes (although consumers have already purchased the DVD, so they do have the movie available to them in a TV format.)
The service is slowly being rolled out right now, with only “Green Lantern" and "Horrible Bosses" available. The studios want to stream about ten movies by the holidays, with more offerings in the future.
This is an interesting idea that may be a life preserver for the studios in the wake of the crashing DVD market. It may also give the studios some leverage in negotiating contracts with Netflix, Amazon, and other streaming services.
So, stay tuned, and “keep your head in the cloud” for future developments.