Call Of Duty XP: The Fan Experience
The scene was an aircraft hanger that used to house Howard Hughes's "Spruce Goose" was the location of a launch party for Activision's newest entry into the Call of Duty franchise.
The event, dubbed XP or Fan Experience, gave a sneak peak of the soon to be released Modern Warfare 3. The event web-site described the gathering this way:
Activision lights up Los Angeles on September 2nd and 3rd with the first ever Call of Duty® fan experience, Call of Duty® XP. Thousands of hardcore and casual fans alike will unite for two days of complete Call of Duty immersion. Be the first to challenge Call of Duty®: Modern Warfare® 3 multiplayer. Run real-life recreations of Call of Duty®: Modern Warfare® 2's The Pit and Scrapyard. Explore the revolutionary new digital platform Call of Duty® Elite and qualify to compete in The Call of Duty $1 Million Tournament Presented by Xbox 360®.
This description is an understatement compared to the sheer spectacle that was the Fan Experience. Amongst the wet-lands of Playa del Rey, California, located just north of Loyola Marymount, nearly 10,000 Call of Duty enthusiasts descended upon a massive complex that, for 2 days, blurred the lines of reality while supporting a great cause.
The biggest attraction, arguably, was the game itself - playable on more than a 1,000 Xbox 360s networked in one of the complex's massive hangers. Attendees had the opportunity to preview the game and engage in many chances to win prizes as well as play with celebrities, athletes, and US soldiers stationed all over the planet including some who were at the event.
Fans participated in competitions for cash, collectibles, and even a limited edition Jeep. They got to rub elbows with actors and musicians who were just as excited to preview the new game. Outside the hanger we paint-ball fields that recreated battle-zones from prior Call of Duty releases.Continued on the next page