Zynga Takes the Farm to Wall Street
Word on the street today is that Zynga is going public as early as this week. Why should I not be surprised to hear this and realize that yet another internet and social networking site has hit Wall Street? You see Zynga made a lot of money off myself and other gamers buying virtual goods for our farms on Farmville. In fact Zynga has an $8 billion valuation thanks to me and my other farmer friends.
Not just content to socialize with friends on Facebook I got hooked, lined and suckered into playing Farmville. It runs much like a pyramid scheme with one friend telling the other until you are one huge happy farming family. Pretty soon you can no longer leave your home in fear that your virtual crops might wither on you and die. For two years I ran a top of the line farm buying things from Zynga that I thought would enhance it. I had water fountains, castles and yes a Loch Lomond monster. The last time I looked at a real farm it just had animals, John Deere machinery and smelled of manure. But I have always tried to be different even in the virtual world.
The best New Year’s Eve I ever had was watching the virtual fireworks and the New York City-style dropping ball in the centre of my farm. Most people who play this game are between 19 and 34 but I am proud to announce that at least one 86 year old confessed to playing it last week.
This means there is one less 86 year old person feeling lonely and one less 59 year old woman not watching dreadful reality shows. To be fair Zynga does raise money for some charities when you purchase specific items. They raised $427,000 of cold hard cash for Haiti selling a specific brand of virtual seeds.
At the beginning it used to be fun to play Farmville until Zynga decided it needed to feed all those people they employ in San Francisco. It makes total sense to me, but now it has reached the point that 97% of the luxury items you want to purchase, have to be bought with Farmville Cash. That is when I gave up and shut the farm down.
Most of the things granted only cost between $1 to $3; but like the weekly groceries the totals add up quickly. I am keeping the money in my pocket now as I will let their future stockholders do some farm investing now.