Hallelujah!!! Bratz Dolls Get Shelved
In an uncharacteristically judicious decision by the courts, U.S. District Judge Stephen Larson granted the world's largest toy company, Mattel, a request to have MGA Entertainment to stop producing its toy dolls, Bratz. The judgment for the cease and desist was based on copyright infringements on their Barbie brand. Here's the legal mumbo jumbo from Bloomberg.com:
U.S. District Judge Stephen Larson in Riverside, California, yesterday granted Mattel’s request to stop MGA from making most of its multiethnic fashion dolls that have contributed to a drop in Barbie sales since being first sold in 2001. A jury earlier found that a Mattel designer came up with the Bratz name and characters and secretly took the idea to MGA.“Mattel has established its exclusive rights to the Bratz drawings, and the court has found that hundreds of the MGA parties’ products, including all the currently available core female fashion dolls Mattel was able to locate in the marketplace, infringe those rights,” Larson said in his ruling.
The judge also granted Mattel’s request to order MGA not to use the name “Bratz.” El Segundo, California-based Mattel asked for an injunction against MGA after a two-phase trial.
The jury found that ex-Barbie designer Carter Bryant came up with the Bratz idea and made most of the original sketches for it while he was still at Mattel. It awarded Mattel $100 million in damages, 5 percent of the $2 billion the toymaker sought.
MGA is, of course, less than thrilled by this outcome, and is crying foul on the ruling. They are stating the judgment is a death sentence for the company and will likely put them out of business. Too bad, so sad. Perhaps you should play by the rules. Also, perhaps should create dolls which create positive roll models for the young girls you are marketing them to. Instead, MGA, you stole from Mattel, created a doll designed by the devil, which teaches young girls to dress like sluts, act like whore and treat their friends like crap. Sorry, but I hope each every single one of the individuals who sold their soul to Satan by investing their creative effort into popularizing these wretched dolls which cheapen the healthy image of women and girls finds themselves in the most heinous of predicaments. Do I sound bitter? Continued on the next page
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