Converse Challenges Artists to 'Get Inspired'
Converse is not just about high tops. When this brand says "All Stars" it means stars of every ilk.
Artists love the creative process. Converse has always been about design, keeping true to authenticity, and being inspired.
Rubber Tracks, Converse brand's celebration of talent and creative urban intensity, gives rising young artists a glimpse of, and a feel for, professional aspects of the creative process of music invention. Completed in 2011, Rubber Tracks opened as a recording studio on July 13th, and with five emerging NYC bands queued up, they christened the space, which brought scores of musicians to light.
This self-described community-based Brooklyn recording studio finds that it's not short on passion, and quite long on influence. Backed by credible clout, these talented artists take their shot.
Gorgeous. Strictly speaking, the process for completion of the studio has me speechless. The video encompasses a start to finish exposé, in time-lapse film, and is a work of art all its own. This entitled, “Rubber Tracks Construction Process,” takes the viewer from demolition, to disposition ... it's a city's tribute to complexity.
Inspirational. Rubber Tracks presents the artist with wide-eyed opportunity to record, collaborate, announce and distribute their music and their genius from a high-quality, professional setting. Started as a proclamation of diversity in culture, as a city always should, this studio inspires collective creativity through devoted attraction of all genres. They provide free participation on a schedule which assigns 12 recording cycles per year from within a two-month window after application.
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Pumped up. Getting a running start, Converse offers its Rubber Tracks subscribers implicit sponsorship by giving them a means to expose their music to a vibrant community of newbie disciples. The studio offers artists everything they need to record and capture the moment through video recording of the process, with behind-the-scenes footage. Artists can then opt to use the Converse website and all social media channels Converse participates with, to promote their concept, assuming far-reaching potential.