Feature: Convergence In Entertainment

Rain Raises the Bar on Audio/Visual Computing

Author: Jerry Flattum
Published: January 18, 2013 at 8:23 am

Rain Computers recently launched its newest incarnation of what many consider to be one of the best computers for audio and visual on the market today: The ION AFX. In the following interview with co-founder and CEO, Kevin Jacoby, it's not just the ION AFX that grabs your attention, but Rain's entire line. On Rain's website--beautifully designed, by the way--just underneath a dramatic shot of the ION is a quick quote by Keven Becka, Editor for Mix Magazine. “My ION [AFX] has more features and is priced $1,400 less than my dream Mac.” When the editor of the top recording magazine expresses an opinion, the industry listens.

Rain covers the full spectrum of range and power. Rain was very much designed with Digidesign's Pro Tools in mind, the industry standard in recording. That's one powerful combination. Windows 8 also gets tweaked, and Rain backs up the whole show with an amazing tech support service, which covers much more than just the computer (see interview).

You can find the Event A2 Mini Audio, with a 2.5GHz Dual Core, 4GB RAM, 500GB HDD and AMD Radeon HD6410 at Sam Ash Direct starting at $799. The Event may be all you need to get the job done. But if you just happen to want to rule the world, well, imagine a dual 8 core, mentioned in the following interview. It takes awhile to wrap your head around 16 cores (“...32 cores if you count virtual processors available through Hyper Threading technology,” Jacoby says). The only place to go after that is nanotechnology or artificial intelligence (no doubt Rain is working on it).

The other co-founders are Bill Paschick, President & CFO and Keith Link, CCO. Kevin Jacoby is also a top notch musician, and how he manages to juggle both the creative and business sides of the industry is the the kind of stuff dreams are made of. But rest assure, technology informs music, and music informs technology. He recently released his debut album, Truth.

NOTE:  See an excellent video on Rain's range of computers below the interview.

1)  Who came up with the name Rain?  It's an excellent name, but I can't tell you why, ha!  

Bill had a band in his youth called Pending Rain (because it would rain every time they had a gig). Years later, he would start a small project studio for hire called Rain Recording. When we started the company we called it Rain Recording Labs. That changed  back to Rain Recording and then finally to Rain Computers a few years ago. 

2)  Clearly your experience as a musician has significant bearing on the design and use of Rain products.  What frustrations did you encounter that led to the launch of such a remarkable computer(s)?  

Continued on the next page

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Performer/Songwriter & Writer

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