San Antonio Stock Show & Rodeo Making Great Use of Social Media and Online Tools

Author: Andrew Powell-Morse
Published: February 19, 2013 at 4:23 pm

The San Antonio Stock Show and Rodeo is one of the biggest events in the nation. With a carnival, unbelievably unhealthy food everywhere, livestock shows and petting zoos, live music from country music superstars, and of course a good old-fashioned rodeo, attendees should expect a good time on every single night.

Just because the event is an embrace of the rustic, rough and tumble cowboy culture doesn't mean participants aren't plugged in to the online world. In fact, some of the social tools being used at the San Antonio Rodeo this year are quite surprising.

Dierks Bentley is one of Country Music's elite performers, known for songs like 5-1-5-0 and Tip It On Back. Bentley used a unique social media platform by the name of WhoSay to broadcast a photo of his performance to fans. WhoSay is described as an online media management platform for celebrities and "influencers." It allows celebs to share content through apps like Facebook, Twitter, Tumblr, YouTube and others, and directly manage communication with their fans. Congratulations, Mr. Bentley, you get an oddly appropriate hat tip for using this service.

The rodeo itself is using some technology that is somewhat uncommon in the southern region of the United States, in a recent tweet by the event's official twitter account, fans are encouraged to "Stop by our SOCIAL MEDIA HUB in the Food Court area and check in on FourSquare to receive a free gift!"

Foursquare is a location-based service out of Chicago, Illinois. The tool, which is primarily used through a smartphone application, allows users to check in to various locations, and in some cases (like this one) be rewarded for doing so. Though the app is very prominent up north, it has yet to fully permeate the southern states. The SA Rodeo is using it right, and also deserves a tip of the hat.

Event organizers donate much of the proceeds of the event to Texas agricultural education. This year's contribution is expected to exceed $10 million. If you're in the San Antonio area and are looking for something fun to do, SA rodeo tickets are starting at about $14 on SeatCrunch. Attending assures you'll have a great night, and you'll be supporting a worthy cause. Just don't forget your smartphone!



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Article Author: Andrew Powell-Morse

Andrew Powell-Morse is a person from San Antonio. He likes to write about sports, music and pretty much anything else someone might consider 'entertainment'. When he's not writing, he works as head of data, analytics and editorial content for …

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