Semantics and Bands That Don't Exist Yet - Page 2
Older distribution methods meant that hyping the hell out of a few records was the way to make money. Think Ray Charles and Elvis Presley. Modern technology allows for niche development and long tail returns on small investments. Think Myspace Music and bands that you've never heard of, that effectively don't exist yet.
A band can put together some tunes that somebody, somewhere, will think are killer. Having three fans on the other side of the world isn't the goal, but getting there with some cheap equipment and cobbled-together recordings is a start. Distribution is free on a small scale, cheap on anything more. Maybe you can't quit your day job on it, but once you've built an audience then some gigs can happen at small venues. Baby steps. Not every record needs pristine production value and platinum status.
There is an advantage in being time-rich and money-poor, the opposite of big record labels. There's nothing to lose, and any gain makes for a good story. I know I don't think of artists as happy, comfortable people. I think of their struggles as inspiration for something that makes me feel. Start that band because it's fun, because it lets you say something, spend a few bucks on some kit if you want, and if you manage to sell a few singles you might just break even. This do-it-yourself mentality made punk. It's time to evolve into something smaller and faster. Dinosaurs will die. Maybe the king is dead. So what? Long live everybody else.