"The Mazda Motorsports Hour" Debuts On Discovery's New Velocity Network

Author: Edmund Jenks
Published: February 22, 2012 at 5:50 pm

Velocity, an upscale male lifestyle network, will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres. Image Credit: The Discovery Channel

"The Mazda Motorsports Hour" Debuts On Discovery's New Velocity Network

Yesterday, MAZDASPEED Motorsports held its 2012 kickoff meeting for the press and it was clear what positive effects the maturing unification of American open wheel professional racing was having on their commitment to automobile racing and driver development. This maturing effect can be seen clearly in the strengthening of and coordination with IndyCar of the Mazda driver development ladder system which features the Playboy MX-5 Cup, Star Mazda, Cooper Tires USF2000 Championship, and then on to Firestone Indy Lights.

Drivers who show promise and success on the track in any of these series throughout the season qualify for additional chances to learn additional skills at being a professional driver and earn support "MAZDASPEED Motorsports Scholarships" through off-track developmental competitions that feature the creation of business plans and sponsor development processes upon which the driver moves to the next step in their racing career.

The next logical major support of the motorsports development ladder system on behalf of MAZDASPEED Motorsports is the get the word out through a well designed media campaign. This next step of media involvement is in the form of a packaged television series that will feature 24 regularly scheduled, one-hour tape delay packaged, race broadcasts of many of the support rungs of this greatest commitment to motorsports by any automobile manufacturer. The show will be entitled "The Mazda Motorsports Hour" and will debut on a newly launched channel which is part of the Discovery Channel called the Velocity Network.

Elliott Skeer (center), from Carlsbad CA., announced February 21, 2012 that he is joining CJ Wilson Racing for the 2012 Playboy MX-5 Cup Series. As the youngest winning driver of the MAZDASPEED Motorsports Development Ladder's Mazda Shootout, seventeen year old Elliott Skeer will begin his professional racing career this March at the famous Sebring racetrack. If he continues his winning ways, we all will see his progress on the Velocity Channel's "Mazda Motorsports Hour". Image Credit: Edmund Jenks (2012)

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Article Author: Edmund Jenks

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