TV Japan Rolls Out California Market - Page 2
Japanese expatriots in North America pose the core of viewers whose cultural identification is rooted in Japan. Also, many expats receive housing allowances that may bear the $25.95 monthly subscription fee. However the price is not written down, so I guess it's negotiable.
First generation Japanese immigrants, issei, with their transitional culture may prove a harder sell, but they're still in the market for TV Japan (just skeptical of the price/value).
Second generation, have little market potential. Much of the year the general TV audience has no interest in Japanese language broadcasts. Sports and special events may attract some general viewers — Japanese baseball with American players, Sumo with an occasional Hawaiian wrestler, or F1 Racing with Danica Patrick. Reliably, Japanese New Year's comes every year. Soon, in fact, the traditional New Year's broadcasts from Japan may tempt wavering prospects to try the NHK originated service for a month or so.
And now that American cable companies have provided US market access to NHK, when will NHK return the favor? Stay tuned. In Japanese.
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