Winter is Coming! Stock up on New Game of Thrones Beer!
Out of all of the marketing opportunities that exist for Game of Thrones, this one has to be the most appropriate. New York-based Ommegang brewery is coming out with a set of brews based on the award-winning fantasy series. The first beer in the line will be known as Iron Throne Blonde Ale, and is expected to premiere on March 31st, at the same time as season three of the HBO series.
The imbibing of both wine and ales is a big part of the television series, as is a fair amount of sex, war and political intrigue.
"Unlike previous efforts by brewers, which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms," said HBO's press release.
Expect plenty of marketing buzz on this one. Of course, given the Middle Ages feel of the series, don't expect any gratuitous product placement...
Iron throne Blonde Ale will be available in 750ml bottles for around $8.50 each, as well as available in kegs for bars to put on tap. Another brew will become available in the Fall, as well as two more with subsequent seasons of the show.
Game of Thrones is based on George R.R. Martin's popular book series of the same name.
Assembled images courtesy HBO