You Don't Have to Chuck Your DVR If You're Addicted to Social TV
Here is a relatively obscure snippet of news, which could have made the corporate honchos of the leading makers of DVRs like TiVo, Motorola, RCA, Sony, Panasonic and Toshiba and cable companies like Time Warner, Comcast and Cox which offer TV packages that include a DVR, sit up and take note.
"Social TV," in which young viewers use cell phones to communicate with friends about shows they are currently watching, is reversing the trend to record shows on DVRs and watch them at some later time, according to a survey conducted in the U.K. by Digital Clarity. According to the study, 80 percent of users below the age of 25 communicate with their friends while watching TV, with 72 percent using Twitter, Facebook or other mobile applications. "Rather than social networks and television competing for attention it seems that young people are happy to embrace both and use one to enhance their enjoyment of the other," the study said. Digital Clarity founder Reggie James suggested that Social TV's actual victim has been the DVR.
"Social TV has changed this completely by turning programs into online events where you have to watch them as they happen," he said.
If the DVR marketing guys didn't take note, at least their dwindling sales projections should have given the first warnings of the changing trend.
ARKTAN, a Silicon Valley technology upstart, which has pioneered the social streaming technology that enables Social TV, has seen the writings on the wall and has come up with innovative solutions which allow social streaming to integrate with the DVR technology, which they call Social DVR.
So all those who don't want to miss the fun of sharing what they watch in the privacy of their homes with their friends on the social web, don't have to really give up their DVR just because they can't share their joy, excitement or anger with their friends on the social web unless they are glued to a telly.
With groundbreaking stuff like Social DVR, anyone can have his cake and eat it too! You can have the fun of watching your telly with social web and the convenience of a DVR when you want it, when you are ready for it and not as dictated by a channel's pre-determined schedule.
Keeping all the exciting features of DVR like pause, fast-forward, add, skip, etc. intact, the Social DVR, with its time-sync capability, is a technology enhancement that brings you the convenience of the DVR with all the fun and excitement of the social web. If you were at work and missed that climax of your favorite serial or a clinching moment your favorite team missed a goal with your friends, as and when it happened, you can still enjoy the moment as if you were with your friends, with SocialDVR bringing you their live tweets, comments, etc. as it happened at that moment.Continued on the next page