Bid bias

Bid bias

    By -

     

    The percentage increase to a bid that a publisher/network/SSP assigns to an advertiser (or set of advertisers) that artificially boosts their bid in an auction allowing them to win more than their true bid value would have won. Usually a bid bias is given in exchange for a guaranteed spend by the advertiser.

    « Back to Glossary Index
    We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.