Fraud

Fraud

    By -

     

    In online advertising, fraud is the act of purchasing certain amounts of internet traffic (typically non-human) for the sake of driving up ad impressions and increasing revenue for a website.

    « Back to Glossary Index
    John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website's publisher during his tenure with the company. Follow him on Twitter @swartzdesk.