Header Bidding

Header Bidding

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    A type of bid management that allows publishers to offer first look and bid opportunity to multiple programmatic partners that is carried through to the publishers adserver. The set up is powered by a demand partner’s javascript tag that is placed on a publisher’s page (usually in the header) which requests bids from the partner before the adserver is called. The demand partner passes their bid value (through a key value pair) into the ad tag(s) that call the adserver. A campaign with line items in the publisher’s adserver are pre-set to target to those parameters. If the demand partner’s campaign wins above all other opportunity the partner is called to serve the ad at the price they bid to pay.

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