Passback Optimization

Passback Optimization

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    Passback optimization is the comparison between the Target CPM Floor and publisher eCPM, and a modification to the Reserve Price. If the Target CPM Floor is higher than the publisher eCPM, Technorati Media will increase the Reserve Price to increase publisher eCPM. If the Target CPM Floor is lower than the publisher eCPM, Technorati Media will decrease the Reserve Price to increase publisher fill rate.

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