Punch The Monkey

Punch The Monkey

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    A tactic used in the early days of online display advertising (which can still be seen today in some of the dark and seedier corners of the three-dubs), wherein the user was enticed in some way to engage with the advertisement in order to artificially increase ad clicks without offering any real value to the website publisher or the user.

    Often, they would feature an evil monkey and offer the user something “awesome” for free in exchange for knocking out the evil beast.

    PTM2

     

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    John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website's publisher during his tenure with the company. Follow him on Twitter @swartzdesk.