Retargeting

Retargeting

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    When an advertiser compiles a list of prospects and/or customers who’ve expressed interest in their product or service (i.e. visiting a website, clicking an advertisement, signing up for a mailing list, etc.) and market to them again usually by placing a cookie and targeting to those cookies in their ad campaigns. There are four common types of retargeting — site retargeting, creative retargeting, search retargeting and cross-device retargeting — all defined by the original way in which the consumer was first seen.

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