Third Party Data

    by -

    Information collected from external sources about a consumer or groups of consumers. Information can include behavioral signals, purchase history, location, membership information, demographics, etc. Third party data can be used to target advertiser’s campaigns to reach their specific audience based on attributes from these third party providers.

    « Back to Glossary Index

    Newsletter Signup

    Subscribe to our monthly newsletter, and we'll send you insights and opinions on the online advertising industry.

    We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.