Google certainly is making waves in ad tech these days, isn’t it?
The industry is still keeping quite a keen eye on its Contributor program, which promises to block ads (on a certain few sites) for users who are willing to pay (between $1 and $3) for it. Meanwhile, data released this week showed that only a little over half of Google ads are even seen (by humans … who else would “see” them, though) anyway. Lastly, Digiday breaks down Google’s dominance in the ad tech scene, and why that’s concerning for the industry.
However, not everything is about Google.
- The Programmatic Shuffle: AppNexus Reorganizes, Creates 4 New Units (MediaPost) — AppNexus had its own big announcement this week in the form is an organizational restructuring. The company is dividing itself into four units, and each will have its own GM and CTO.
- Why publishers are struggling with private marketplaces (Digiday) — Publishers, are you struggling with private marketplaces? Some of the big guys certainly are, and they’re flat out blaming the technology for the platform’s shortcomings.
- How The Old Ad Nets Are Upgrading (AdExchanger) — As any industry evolves, its players must grow as well. See how networks have grown from a place to merely group publishers in order to scale available inventory to a place where automated transactions are maximizing economy efficiency.
- Is RTB Killing the Creative Star? (MediaPost) — Just because the buying and selling of digital ads is becoming more automated doesn’t mean there’s no time for creativity. Right?