In a statement that was actually reassuring to those in the viewability fight, the IAB said this week that reaching 100 percent right now just isn't possible; but that doesn't mean we shouldn't keep shooting for it. There's some key information publishers need to know about domain spoofing. Finally, this is a good time to be in the online ad industry, and those good times should continue.

How often do you click to download an app and it tells you to wait as it processes how many faces it sees? Currently, my phone...

The Interactive Advertising Bureau (IAB) this week released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

As advertisers lose billions to ad fraud, Technorati network focuses on inventory quality Ad fraud is costing advertisers billions in misspent campaign dollars, making imperative the...

Previously thought to be above the fray when it comes to ad fraud, it was discovered that a large percentage of it occurred on premium publisher sites, according to a comprehensive study by the Association of National Advertisers, focusing heavily on bot traffic.

At current rates, online ad fraud will cost display and video advertisers more than $6 billion next year in frittered away spending.

Co-authored by Melissa Thompson It finally happened--mobile is more popular than television. And as this growth of smart phone and tablet use continues, mobile marketing from...

From its Contributor program to its mission to dominate all online advertising, Google has certainly had its fair share of headlines recently. There's also a big update from AppNexus, a look at the "growing up" of ad networks and a breakdown what's not working in private marketplaces.

The video player on the iOS system makes it one of the most versatile multimedia mobile platforms on the market. The ability to play...