Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas. The need for this review is clear: Programmatic (mainly open marketplace) buying is now claiming the bulk of digital budgets, averaging about 46 percent of spending to become the major allocation.

Survey of 600 Shows Need for Improvement on Both Buy and Sell Sides SAN FRANCISCO, Aug. 31, 2015 /PRNewswire/ -- Technorati, which provides publisher side solutions...

San Francisco (July 20, 2015) – Technorati, advertising technology specialists with a decade of enhancing publisher revenues, today announced that it will launch a...

Technorati, a company of advertising technology specialists that builds tools and services to accelerate publisher programmatic revenue, earned top marks in several key areas...

AdExchanger Research's Joanna O'Connell shares the State of Programmatic address at the recent Programmatic I/O conference in San Francisco. The session was an overview of AdExchanger's latest industry survey results.

There are no shortage of headlines calling for the rapid growth of programmatic advertising, but a recent MediaPost article has put that growth into perspective when it comes to the publishing side of the equation.

Waterfalls have been described as a dependable solution to programmatic advertising, and while that may be true, they're certainly sub-optimal.

It's simple auction economics -- the more people bidding on and competing for an item, the higher the price the item will sell for....

Here's what the Advance Bidding timeline looks like.