Page 2

If publishers are ever going to get their fair share of the growing programmatic market, they need to stop depending on daisy chains or waterfalls to manage demand partners. Publishers need to a way to give multiple partners equal access to their inventory to create true competition for each impression.

Fraud, viewability and trust are big issues for the online ad industry right now. There's a lot of overlap. Fraudulent impressions aren't viewable (because...

Long-time skateboarder Ben Plomion (VP Marketing, Chango) discusses the similarities he's found between his lifelong passion and his chosen profession.

Technorati, an advertising technology company focused on accelerating publishers programmatic revenues, has partnered with Forensiq, a leading advertising technology company that fights ad fraud,...

An industry that's evolving comes with it many other evolutions as well -- how we think and talk about things, how solve new problems, how we solve old problems, and how sometimes it's preferred to just stick to what you do best. Here's a roundup of headlines from this week that covers changing terminology and strategies and a company changing its strategy and focus. There's also a bit on what we can learn from windows (the real ones, not the OS).

The Wall Street Journal this week posted a pretty exhaustive roundup of the pain we're all going through as the battle for ad viewability wears on. In it's CMO Today blog, the WSJ does an excellent job outlining the background of viewability, what's broken about it and what needs to be done to fix it. What's also interesting about this writeup is the hinting at the kinds of conversations those on both sides of the table are having during this period of growing pains. It can be pretty much summed up by this quote: It’s a “total cluster." ... That was among the softer comments.

Keeping it simple, it would seem that weeding out fraud is as easy as working with those you trust. Speaking of fraud, it's apparently staring publishers right in the face when it comes to fishy-looking desktop traffic. When it comes to maximizing end-of-article placements, publishers have options. Maybe it's time to put the mobile app vs. mobile web debate to bed, and taking a difference-angle look at cookies.

In a recent guest column in Venture Beat, Martini Media CEO Erik Pavelka tackled the issues of ad fraud and viewability. It's honestly a...

Social media and advertising had a meet-up at CES as Twitter announced plans to run ads on third-party apps. Poll results show just how...