How to manage a product, Alex Porter style

How to manage a product, Alex Porter style

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Product Manager Alex Porter is known for taking on big tasks around the Technorati office. He recently took over writing our PRDs for our top product — the Publisher Portal. It’s a big job, and Alex has tackled it pretty much the way he does everything — one bite at a time.

Alex2Take our recent trip to Urban Tavern as a product/marketing team — it was a trip to say farewell to outbound marketing guy Scott Lyon (he’s the one in the picture over there staring intently at Alex’s first bite of that burger) as he takes the next step in his career after three-plus years of excellence — Alex ordered their “stacker” burger and, as only Alex would do, asked them to “max it out” with three patties and all the finishing touches.

Alex began his work on that burger like he would any large project — with a single bite. He then completed his burger project bite after bite after bite, until there was nothing left but and empty plate.

That, he says, is pretty much how he tackles every project.

“We’re always busy around here, and there’s a lot of work to do, but it doesn’t have to get overwhelming,” Porter said. “There’s a lot of freedom around here to manage your time as you see fit, and you just have to make sure you get everything done because there are people depending on you.”

So just how is product management like eating a burger?

“Instead of seeing everything as a mountain of work, I like to focus on tasks individually,” Alex said. “Take one thing at a time, and finish it. Then move on to the next thing. Before you know it, the PRD is done. Then we get to watch it grow as a product and start to benefit our users.”

And that’s product management, Alex Porter style.

If you’re interested in working on a team like this, we’re always looking for talented people (burger eating is not a requirement). Check out our Careers page to see if we have an opening that fits you.

John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website's publisher during his tenure with the company. Follow him on Twitter @swartzdesk.