Maximizing website engagement
For bloggers, content marketers, and other types of online publishers, user engagement is the name of the game. It’s the key to generating traffic, growing a fan base, and bringing in more revenue. With so much of your site’s success hinging on these engagement metrics, one of your top priorities should be to optimize your site and take advantage of tools that help you boost your engagement.
Of course, you could spend hours researching key words and looking for the highest advertiser payouts, or you could simply install a tool that’s built specifically for maximizing user engagement.
Infocc enables bloggers to insert their own links into their sites as native advertisements. The ability to automatically insert links helps build a great backlink archive of relevant, targeted content which helps improve SEO. Google is increasingly looking at links, relevance, and user engagement to determine a site’s search ranking, so using Infocc will certainly help kickstart your SEO.
More time on site
Infocc makes it possible for bloggers to insert pop up links to other content that they think their users might be interested in. Essentially, Infocc shows supplemental content at the end of a post that is targeted specifically for the readers and niche of the site. When users come across related information, they’re more likely to click on that link and continue on viewing your page. This helps your overall user engagement, increases time on site, and typically results in social sharing which helps drive more traffic back to your site.
Drive traffic to other pages
If your site shows up in Google’s search results and visitors come to your page from there, you can then use Infocc pop up links on your blog to drive those visitors to other pages such as email registration or product offers. This will help increase your clicks and conversions or help you gather valuable customer information that you can use in retargeting.
Because of it’s highly targeted nature and benefits for SEO, Infocc is an easy way to generate more revenue. First, your users will tend to stay on your site longer because they will get more relevant and interesting content, making them more valuable to advertisers and resulting in higher payouts. Secondly, you can use Infocc to link out to other pages, such as advertiser offers, which will send more traffic and clicks, helping you earn more revenue.
There are a lot of different native advertising tools on the market, and while they’re similar to Infocc in one way or another, they’re not exactly the same thing. Most native advertising tools simply place other people’s content or ads on your site based on keywords, meaning that you have little to no control over the sponsored content that is shown to your audience. However, with Infocc, you can easily manage the content and the links that pop up on your site and know exactly what experience your visitors will have.
This post written by guest contributor Murray Newlands.