Feature: Social Goodness

#28DaysofDiversity with Wayne Sutton

Author: Don Martelli
Published: February 13, 2010 at 9:41 am

When I started to think about the "Social Goodness" feature for Technorati, I felt that it was appropriate to start with a post about diversity, considering that we're smack dab in the middle of Black History month. And, when you surf around popular social channels, it's hard to not come across 28 Days of Diversity (#28DaysofDiversity), a feature created by popular social media strategist Wayne Sutton.

Sutton, a resident of North Carolina, is a social media and community strategist at Twine Interactive, an avid content creator (blogging, video, etc.), and a public speaker. He started #28DaysofDivesity to play off the theme of Black History Month, when society honors those who have made an impact on American culture for equal rights. Additionally, as Sutton wrote on his blog, it is meant to celebrate "those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human."

In a recent interview, Sutton elaborated on the project's origination and the overall goal.

"The idea has been in my head for the past year or so. I've been very conscious about the the lack of diversity at technology related networking events," Sutton said. "There was always this talk about the Web 2.0 White Boys Club [referring to the group of popular online personalities like Kevin Rose, Chris Messina, Robert Arrington and Ryan Carson]. And while these guys are doing great things, I felt the need to highlight African Americans doing some equally great stuff."

When asked if this was just a ploy to get more traffic to his site, Sutton said that he had no preconceived notions going in.

Continued on the next page

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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