Feature: A View from the Id

Being Beautiful Does Not Mean Being Cruel

Author: Bob Etier
Published: January 12, 2011 at 10:54 am
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Twenty years ago, my daughter was writing a paper about animal testing as a school assignment. In her paper, she discussed a number of things animals endure before they are destroyed, and concluded that testing should be done on humans, specifically “squirt Clorox in prisoners’ eyes.” She did say the prisoners should be volunteers.

My family developed into one that cares about animals; one daughter is vegetarian, the other daughter is vegan and her daughter is vegetarian (I’ll never be vegan; I love honey and hate bees), we have animal rights/protection group memberships, we spay/neuter our pets, and we rescue abandoned dogs and cats. Husband FCE has appointed himself “bird guardian,” and year-round feeds wild birds, becoming anxious if the seed supply gets low.

Not as conscientious as I should be, I don’t usually check shampoo, soap, and lotion before I buy to see if the little rabbit is on the back label. Having the right shampoo and conditioner is important to some people, and I’m one of them. I wear my hair very short, but there’s a lot of it. I’ve used enough shampoos and conditioners to know that when I find one that makes me happy, I should stick with it (who wants greasy-looking hair after it’s been washed, or hair that sticks out in awkward “queies”? FYI, a “queie” is a lock of hair that stands away from the head like a question mark; it’s pronounced Q-E). Nevertheless, when I recently had the opportunity to try BWC (Beauty Without Cruelty) shampoo, conditioner, and facial moisturizer, I did (okay, so I don’t stick to my resolutions, so what?).

Beauty Without Cruelty Cosmetics was the first company to eliminate animal testing (1963) and continues to “provide quality cosmetic products without needlessly torturing animals in the process.” With all we’ve learned about animals, it seems barbaric that United States-based cosmetics companies are still killing and injuring them at alarming rates (reportedly 50-100 million per year).

Thus, my experiment with Beauty Without Cruelty products. The three products I’ve used are: BWC Organic Aromatherapy Shampoo (rosemary, mint, tea tree “hair and scalp treatment”), BWC Organic Aromatherapy Conditioner (“daily benefits for all hair types”), and BWC Fragrance-Free Daily Facial Lotion (SPF 15, “benefits all skin types”). While I have not been using the products long enough to see an increase in my physical beauty, I already feel that inner glow one gets when doing good things.

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Article Author: Bob Etier

Two words describe Bob Etier: "female" and "weird." Like many freelance writers, there's something about her that isn't quite right. Read her stuff and find out what.

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