Feature: Fashion Forward

Brioni's New Creative Director

Author: Francesco Dello Rosso
Published: July 10, 2012 at 6:33 pm

The Italian luxury house Brioni, founded in 1945 by Master tailor Nazareno Fonticoli and his business partner Gaetano Savini, have decided to go in a British direction by appointing the former Givenchy menswear head designer Brendan Mullane as the new creative director according to WWD.

The designer will focus on the menswear line as the brand cancelled its womenswear section and discharged womenswear creative director Alessandro Dell'Acqua last August rigth before it was acquired by luxury conglomerate PPR this January and has since been strongly restructured.

"I'm very glad and honoured to join such a prestigious house as Brioni, whose quintessential Italian timeless elegance has gained worldwide recognition in menswear," Mullane told WWD. "I'm looking forward to working with Brioni's sartorial artisans to continue developing the brand while staying true to its roots."

Before his time at Givenchy, the Kingston University graduate worked at some of the world's most famous labels - including Hermès, Louis Vuitton, Burberry and Alexander McQueen.

"We are delighted that Brendan is joining Brioni," PPR's luxury division managing director said. "His experience and talent will build on the brand's success in all its product categories and take Brioni to the next level."


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