Cash is not After the Cash, He Just Wants the Snail Mail Back!
“Type a message to a friend, family member, pet, politician, or lover, and email it to email@example.com. Then sit back and relax while your email is handwritten, sent out, and delivered to the recipient of your choosing, completely free of charge!”
This ad was odd. The first time I saw this on Facebook, I really felt it was odd. I thought it was just a lousy joke from an insane geek on the Web or some other “scammy” gimmick with a computer virus in it.
Then it went viral. Every day, my Facebook was bombarded with My Snail Mail updates. Then one day, I learned that this wasn’t a spam or anything scandalous.
Going back to snail mail
Here in the United States, it would take you years to look for someone who is still into snail mailing, or somebody who writes letters by hand and sends it through a postal service. We already know how technology wiped thousands of mail carriers a decade ago, and we are sure that only the government pays attention to this very old school way of mail delivery system. Yeah, we only get to receive snail mails if it is about overdue payments, electricity bills, mortgage, taxes, name it. Well, I‘ve heard snail mail is still popular in Asia, but here in our country, I doubt it. Americans are lazy, less affectionate, and impatient.
But Ivan Cash is different. He strongly believes that this old-fashioned technology should remain forever, or at least be revived. And it looks like he aims to reintroduce this to younger and newer generations who sprang up in this earth without even knowing and seeing how snail mail is being done.
Ivan Cash, an Art director from New York, along with his friends, co-designers and network of helpful volunteers around the globe, came up with the idea or reliving the dying art form of snail mailing. He founded Snail Mail My Email as an answer to his advocacy. Their service is simple: email them; they will transcribe your email into a hand written one; and they will send it to your chosen recipient. They even allow you one custom option to be included in your letter: it can be a doodle, a flower petal, a perfume spray, a lipstick kiss, or anything you want to attach. The great thing with this is you do not have to pay a single dime to avail it; Cash’s service/advocacy is free of charge.Continued on the next page