Feature: Fashion Forward

Caution! Top Brands That Are Most Often Counterfeited

Author: Caroline Higgins
Published: December 15, 2010 at 12:22 am
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Sometimes good advice comes a little too late. What’s that old adage about being “a day late and a dollar short?” That’s me. Last season I purchased some  blue UGGs off of E-bay. When I got them, they seemed a little “off” somehow. I think I’ve solved the mystery - I just read that the most counterfeited item is... yep, you guessed it, UGGs, off of E-bay, where the majority of UGGs products are apparently counterfeit!

Sitejabber, a consumer online site, gives UGGs the top spot in the most ripped off category, but the list doesn’t stop there. Here’s the run down of the top ten to watch out for:

1) UGGs
2) Coach handbags
3) Tiffany’s
4) Athletic jerseys
5) Perfume
6) Nike sneakers
7) Ed Hardy and Juicy Couture
8) High-end watches…(Rolex, Tag Heuer)
9) North Face
10) DVD’s (watch out for those boxed sets of TV series)

Although it is not always possible to avoid those pesky pretends, especially when buying online, a few tips can save you the aggravation of purchasing an inferior product. Check the product carefully, paying attention to details such as labels, seams, stitching, linings, and soles. Make sure that zippers work, thread matches, and linings are true to the brand. Higher end items usually contain authenticity cards, with perfume offering expiration dates. Don’t forget packaging- You don’t even want to know what has been found in “perfume” bottles that were shrink-wrapped.

I always love a deal, but try to buy from authorized retailers and inspect carefully! If you’re buying those True Religions out of the back of a car trunk, check the label, it might just say True Regions…

In the end, good bargains of authentic items abound. Happy and safe shopping!

 
 

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Article Author: Caroline Higgins

Caroline Higgins is a Technorati editor, social media connoisseur, and writer, which keeps her glued to the screen for the most part. She has a keen interest in the latest breaking news within the technical, science, entertainment, health and sporting worlds. …

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