Daily Deal Sites that Give to Charities
Daily deals are a common marketing tool these days, with new sites sprouting up every day. Believe me, I appreciate a great deal, and utilize these sites often, but I wanted to find one that offered a twist. It didn’t take me long to find just the niche I was looking for – Deal sites that donated a portion of the proceeds to charity. Although large deal of the day sites, such as Groupon and Living Social have extended their foot into the charitable arena, most operate regionally, and are more plentiful than one would think.
DealBlade, a new up-and coming Orange County, California, daily deal site, leverages social media and e-commerce to raise money for charity. The site offers daily deals with up to 90 percent savings on local merchant services, as well as established brands. Consumer’s purchase a deal, select featured charities, and DealBlade gives 50% of proceeds, one of the highest incentives to participate, to the non-profit.
Christian Holiday, DealBlade CEO explains, "We wanted to create something that could not only help local charities, but local businesses as well. We took our marketing knowledge and blended it with our passion for community outreach. It's the idea of giving people an insanely great local deal and helping promote local businesses, all while giving back to the charities, schools and organizations in our communities. It's a win-win for everyone!"
Goodtwo, located in Boston, Massachusetts, offers a unique fundraising model by allowing non-profits to create their own fundraising page where they can set a goal, choose the deals they want to offer their supporters, and monitor the progress. Fundraisers add information about their mission and goals, including photos and video to personalize their page and complete their story. For each deal sold, the fundraisers receive 50% of the proceeds.
Spott.com serving the Los Angeles and San Diego market, is another site with a social conscience, giving 50 percent of their profits to designated local charities and non-profit organizations. “This is a ‘we all win’ situation and a local economic booster,” remarked Spott CEO Maximilian Schwarz. “Through group-giving, we work as a team to get the deal, and now we also get to simultaneously improve our community.”Continued on the next page